2020 presented a unique challenge for the luxury watch industry, yet Audemars Piguet (AP) navigated the turbulent waters with a series of compelling releases, showcasing both its commitment to heritage and its forward-thinking approach to horological innovation. While the year saw a global pandemic impact sales and distribution, AP's releases solidified its position as a key player in the high-end watch market. This article delves into the significant releases of 2020, focusing on the key innovations and their impact on the brand's overall portfolio. We'll explore the most talked-about pieces, analyzing their design, complications, and significance within the context of AP's broader collection.
The year 2020 saw a significant expansion and refinement of the CODE 11.59 collection, a line introduced in 2019 that aimed to bridge the gap between AP's classic designs and a more contemporary aesthetic. This collection, initially met with mixed reactions, saw a considerable evolution in 2020 with the introduction of several new complications and variations, solidifying its place within the AP lineup. No doubt the most significant new addition to CODE 11.59, however, is the brand-new Flying Tourbillon Chronograph – one of the most complex references in the collection so far. This timepiece represents a considerable leap forward in terms of technical complexity for the relatively young collection. The integration of a flying tourbillon, a notoriously challenging complication to execute, alongside a chronograph function, demonstrates AP's mastery of haute horlogerie. The design, while maintaining the distinctive CODE 11.59 aesthetic with its octagonal bezel and integrated bracelet, showcases a refined elegance that elevates the collection to new heights. The use of high-quality materials, meticulous finishing, and the intricate movement are all hallmarks of AP’s dedication to quality. The price point, naturally, reflects this complexity and craftsmanship, placing it firmly in the upper echelon of luxury sports watches.
Beyond the CODE 11.59 Flying Tourbillon Chronograph, other notable releases within the CODE 11.59 collection included new variations on existing models. These updates often involved subtle changes in dial color, material choices (such as the introduction of new precious metal options), or strap variations, offering consumers greater customization options and expanding the appeal of the collection to a wider audience. The strategic release of these variations throughout the year helped maintain momentum and kept the CODE 11.59 collection in the public eye. This approach, typical of luxury brands, allows for a gradual unveiling of new pieces and ensures sustained interest throughout the year.
While the CODE 11.59 line garnered significant attention, AP did not neglect its other established collections. The Royal Oak, the undisputed icon of the brand, continued to receive updates and new variations. While 2020 didn't see a radical redesign of the Royal Oak, it did witness the introduction of several new models, often featuring subtle yet impactful changes. These changes might include variations in dial textures, the introduction of new precious metal combinations, or the incorporation of different bracelet options. These subtle adjustments, while seemingly minor, demonstrate AP's ability to keep the Royal Oak fresh and relevant while preserving its iconic design language. This approach is crucial for maintaining the desirability of a classic model and preventing it from becoming stagnant. The careful balance between innovation and heritage is a key element of AP's success.
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